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Perm rods and end papers on a stylist's trolley

Inside Korea

Soft caramel curls after a Korean perm, seen from the back

A magazine about hair and beauty from the salons and academies of Seoul: techniques, educators and prices with the date they were checked.

New in the magazine

The academy in Gangnam

The training hall of MASSTIGE HAIR Academy

MASSTIGE HAIR Academy

Winding hair on perm rods
Shelves of perm solutions
Cold perm rods on a training head

Gangnam, Seoul. Editorial photos, March and August 2026Gangnam, Seoul. Editorial photos, 2026

What a perm costs in Seoul salons

A soft wave in profile
Prices
PermDigital160,000-180,000 ₩
PermSetting perm, Juno220,000-250,000 ₩
PermMagic setting330,000 ₩
PermCold140,000 ₩
SurchargeHair lengthup to 60,000 ₩

Checked in August 2026 from salon menus: Koreabridge.August 2026: Koreabridge.
Converted at the Bank of Russia rate for 24.08.2026

The magazine is run by Oksana Prisyazhnaya, founder of the Versiya Lab studio. In 2026 she trained twice at MASSTIGE HAIR Academy in Seoul: digital perm in March, cold perm and root volume in August. We write about what you can only see from the inside: how academies teach, what educators work with and what it costs on the date we checked.The magazine is run by Oksana Prisyazhnaya, founder of the Versiya Lab studio. In 2026 she trained twice at MASSTIGE HAIR Academy in Seoul. We write about what you can only see from the inside.

Oksana Prisyazhnaya

Oksana Prisyazhnaya, founder and editor. Seoul, August 2026. About the magazineOksana Prisyazhnaya, founder and editor

Winding hair on perm rods
Curls straight after rinsing
Cold perm texture after drying

In January 2027 we are going to Seoul: two days of Korean perm with Hong Jihoon at MASSTIGE HAIR Academy.In January 2027 we are going to Seoul: two days of Korean perm with Hong Jihoon. See the programme

Flights and accommodation are paid separately.
Terms and dates at versionacademy.com
Flights and accommodation are paid separately.

Oksana Prisyazhnaya
© 2026 Asian Beauty Report